Communications Strategy

Browning Environmental Communications takes a strategic approach to all its campaigns, which is by far the best way of gaining advantage from marketing or communications.

This does not mean simply communicating what you want the world to think.

The world is fluid, events happen all of the time that cannot be predicted and can move the opinions of millions of people in a heartbeat.

The aim of the strategic campaign is to constantly influence the right parts of the jigsaw of public opinion until the desired result is achieved.

We devise plans to co-ordinate events and messages that result in changes to perceptions or behaviours in order to deliver a target business result over time.

Lining up the right actors with the right messages, including through preparing for predictable but unexpected events, is the key to success, whether you are expecting good or bad news.

Browning Environmental Communications strategies are highly-regarded and can be delivered to the client in direct consultation, or as standalone projects over many months.

Brand Identity and Messaging

Effective organizational strategy and communications is hugely reliant on brand, positioning, and messaging.

We create new visual or corporate identities, or update old ones, drawing on research, data, and strong creative, to ensure our clients attract attention, build trust, and build engagement with their target audiences.

We have extensive experience in engaging mainstream audiences on environmental issues, and expert audiences on environmental initiatives or the marketing of environmental goods or services. We offer full panel-testing services where required.

Credible Content

Environmental issues are often nuanced. The science is constantly evolving and data is often in dispute. There are a multitude of self-interested individuals and organizations that are seeking publicity wins.

In this context, creating impactful communications can be challenging.

We design and produce content to support the activities of our clients on environmental issues, targeting both expert and mainstream audiences.

This can range from high-impact digital and traditional advertising creative, to brochures, case studies, events, films and videos, investor decks, newsletters, podcasts, presentations, reports, social media assets, speeches, webinars and websites.

Drawing on decades of collective experience, Browning Environmental Communications can also help clients to reduce the risks of communications on environmental topics with a fast turnaround content checking service.

Network Support

Browning Environmental Communications’ consultants have designed and executed some of the highest profile campaigns in the environmental space.

These range from consumer promotional to B2B marketing, from advocacy and issues-based campaigns to public affairs, and from digital campaigns involving movement-building to supporting clients in crisis.

Our approach goes beyond the production and targeted delivery of content, to supporting clients with making the right day-to-day decisions to deliver success.

We have a huge network of long-lasting, trusted relationships with investors, scientists, NGOs, and the media, with great influence on environmental issues.

We can communicate to these stakeholders on behalf of our clients for their mutual benefit.

Research and Analysis

Browning Environmental Communications provides a range of bespoke research and analysis services for organizations seeking to understand different questions, for example:

How is our organization perceived on environmental issues by expert or public audiences?

How are environmental issues critical to our organization perceived by expert or public opinion?

Who are the critical stakeholders on our most important environmental topics?

What are the media or our stakeholders saying about our organization or environmental issues?

How are our competitors positioned on environmental issues?

How are our competitors fundraising on environmental issues?

Using sophisticated quantitative and qualitative tools analysis, our research is oftentimes used by clients to support decision-making on organizational strategy, brand, or communications issues. Alternatively, our research products are published by clients seeking to educate stakeholders or the wider public.

Crisis Planning and Support

We have extensive experience working with clients with activities in the environmental space, as well as more mainstream clients with existing crisis management support requiring rapid, credible advice on environmental issues, or engagement with environmental stakeholders.

We provide the full range of crisis services anywhere in the world, including environmental risk assessments, crisis planning, workshops, simulations, and rapid on-demand support or full crisis management services.