Browning Environmental Communications has built a depth of expertise across dozens of environmental topics, and is constantly expanding its understanding of environmentally-engaged audiences, both public and expert.
We offer a variety of intelligence services, covering news, regulation, stakeholder activity and deal flow. These cover the full range of online channels and live events, and are available at global, national and regional levels, and on a minute-by-minute basis or over the longer term.
We also provide polling, panel-testing, perception study and audience mapping services to drill down into the realities of public or expert opinion on environmental issues.
Browning Environmental Communications takes a strategic approach to all its campaigns – by far the best way of gaining advantage from marketing or communications.
This does not mean simply communicating what you want the world to think.
The world is fluid, events happen all of the time that cannot be predicted, and people make and break opinions that can move the opinions of millions of people in a heartbeat.
The aim of the strategic campaign is to constantly influence the right parts of the jigsaw of public opinion until the desired result is achieved.
Lining up the right actors with the right messages, including through preparing for predictable but unexpected events, is the key to success, whether you are expecting good or bad news.
Browning Environmental Communications strategies are highly-regarded and can be delivered to the client in direct consultation, or as standalone projects that can take many months.
Browning Environmental Communications consultants have designed and executed some of the highest profile campaigns in the environmental space.
These range from consumer promotional to B2B marketing, from advocacy and issues-based campaigns to direct lobbying, and from digital campaigns involving movement-building to supporting clients in crisis.
We design and execute campaigns across owned, earned and paid media, and stakeholder relations that extend to the highest levels of governments.
Our approach goes beyond the production and targeted delivery of content, to supporting clients with making the right day-to-day decisions to deliver success.
Environmental issues are complex. The science is constantly evolving and data is often in dispute. There are a multitude of self-interested individuals and organisations that are seeking publicity wins.
In this context, creating impactful communications can be very challenging indeed.
Browning Environmental Communications designs and produces content specifically for environmental brands or services, as well as brands and services that are relevant to environmental audiences across all content forms.
We can produce high-impact digital and traditional advertising creative, social media content including live, content marketing, reports, brochures, websites, infographics, videos, podcasts, speeches and presentations.
Drawing on decades of knowledge and experience, Browning Environmental Communications helps to de-risk the process of environmental content production, securing your campaign’s relevance and impact.
Effective communications is fundamentally about brand and positioning.
Browning Environmental Communications combines outstanding creative, design, PR with deep knowledge of environmental issues and audiences to create brands and positions in the market that are both credible and impactful.
We operate both a creative approach typically involving brand workshops, based on qualitative research, or a more data driven approach using polls, panels, and perception studies to identify and develop the most impactful positioning.
We have helped to design and launch new environmental brands, working from a blank canvas, and we have created new brands of existing companies, where environmental issues are relevant but not core.
Environmental issues have grown on the public agenda in many countries, and most organisations have adjusted their communications in response.
It is at the same time not often clear how effective these investments in environmental communications are.
Browning Environmental Communications has developed a fast, thorough assessment service for marketing or communications departments seeking a 3rd party view on the strengths and weaknesses of their environmental communications.
Using sophisticated quantitative and qualitative tools analysis, our reviews are used by senior management or communications directors to make strategic decisions about their businesses, brands and communications functions.
With knowledge of the environment extending from the politics of biodiversity to the realities of competition for land, and decades of experience working with some of the world’s most high profile brands on their environmental communications, we can provide a broad strategic view on the immediate challenges your department or brand is facing.