What we do
Services designed for leaders in clean energy and environmental sustainability
Our sector focus means we deliver communications with greater credibility and creativity than our competitors. Our in-depth knowledge means we can execute from day one, with reduced client oversight, and increased efficiency. We deliver:
- Stronger, better differentiated brands
- Increased customer acquisition
- Bigger, broader networks
- More supportive policies
- Increased employee engagement
- Reduced political risk
Advisory & Intelligence
Our core advisory service is Strategic Counsel, where we provide access to our expert consultants to assist with forecasting, planning, and responding to different challenges over time.
This can be supported by a communications audit to assist clients with understanding how their communications are effective in raising awareness, building trust, or delivering engagement with target audiences, and how these compare to peers and competitors.
To better understand target audiences, we offer a range of intelligence services including Expert Panels, Opinion Polling, Perception Studies, and Stakeholder Mapping.
We also offer a range of Monitoring Services covering government regulation, media coverage, and social media and stakeholder activity to ensure you are on top of what is happening wherever it takes place in the world.
Brand, Messaging & Content
We have extensive experience in engaging mainstream audiences on clean energy and environmental sustainability, often without overtly green messaging. We also specialize in appealing to expert audiences including investors, NGOs, policymakers, and scientists on the most complex of energy and environmental topics.
We draw on our deep expertise to create brands, messaging, and content that are engaging, while ensuring claims are accurate and credible.
Our success is attributable to our unique combination of a creative team and a communications team blending deep experience and expertise across every environmental topic area, from clean energy to clean water, and much more.
They know what has worked in the past, what has failed, and how to get cut-through with a particular idea or story.
Our Brand, Messaging and Content services include:
- New and updated brands and visual identities
- Sustainability reports, white papers, brochures, and newsletters
- Content check – to validate environmental claims
- Live and online events including podcasts
- Messaging and message testing
- New and updated brands and visual identities
- Presentations, including fundraising decks, and speeches
- Film and animation
- Web and social assets
We can produce elements as part of a complete campaign or offer you plug-and-play services.
Marketing & Campaigns
Our campaign experience shows effective marketing for clean energy and environmental solutions to mainstream audiences is possible.
We specialize in appealing to varied audiences including investors, NGO representatives, policymakers, and scientists with expertise in environmental topics or clean energy, while ensuring claims are accurate and credible.
Whether you’re looking to enter a new market, to sell products or services, or to raise funding, we can help you cut through the noise and meet your audiences where they are.
We can implement integrated campaigns combining communication and marketing strategies — or we can focus on a single channel that you can manage and execute internally. Every client is different. We focus only on results.
Our creative team has outstanding expertise across Content Marketing, Digital Advertising, Live and Digital Events, Newsletters, Web, and Social Media campaigns.
Our media team is hugely respected by the most influential reporters, editors, bloggers, podcasters, and producers. They weave stories about clean energy and environmental solutions into trade media, broadcast, print, and digital media on a daily basis.
Meanwhile, our events team has a huge database of key events and relationships with organizers so we can position speakers on both paid and earned platforms.
We are diligent about benchmarks and baselines to define success and utilize the latest systems for measuring outputs and impacts.
Corporate Communications
& Public Relations
We provide the full range of internal and external corporate communications services for clients in the clean energy and environmental sectors, or for those engaged in environmental leadership.
We work both for clients that need retained support involving deep clean energy or environmental expertise, or on discrete projects, such as
Executive Visibility Programs, Policy Pivots, Launches or Market Activations.
Our deep understanding of the external context means we can advise clients on the right positioning and messaging to gain cut-through and to minimize risk.
Strategic Communications
Our clients come to us with a huge range of communications challenges that they need to address to deliver on their business goals.
We work to develop communications strategies to speak to internal audiences such as employees or members, and external audiences, such as customers, investors, policymakers, scientists, or NGOs.
Sometimes these are designed to last three months, and the execution of the plan is led by Browning.
Other times they are planned and delivered over many years and can be led by the client with multiple other partners.
We can engage organizations and individuals from our trusted networks in support of our clients’ agendas, while our media and social teams are able to engage target audiences through both environmental and non-specialist channels.
Crisis Management
As clean energy and environmental leadership are often disruptive, they are increasingly at risk of attack.
Meanwhile, all kinds of conventional things can go wrong with an initiative or business. There are accidents or issues that can damage a client’s reputation, impede its development, or risk its license to operate.
Addressing reputational risks affecting clients engaged in clean energy or environmental leadership requires specific technical knowledge and understanding of complex political and legal landscapes.
We provide the full range of crisis services, including Reputation Management Strategies, Crisis Communications Plans, Issues Monitoring, Scenario Planning, Crisis Simulations and Workshops, Rapid On-Demand Crisis Advisory, and full Crisis Management.
We can work alongside your existing crisis communications resource in an expert capacity or provide full crisis management services as required.