Case Study
Opening up new markets for a clean energy leader
A trade group had a great reputation supporting American corporations with adopting clean energy. But it was looking to expand its customer base beyond these environmental leaders.
Leveraging customer insights from our experience of corporate sustainability in different sectors, as well as our knowledge of energy procurement, we developed new, more impactful messaging and designed more effective marketing and sales materials.
We then took over managing the client’s marketing channels for one year, including X (Twitter), Instagram and a paid program on LinkedIn, as well as an average of 8 newsletters distributed every month to more than 40,000 individuals on highly personalized lists.
The campaign was a success, generating 40+ new, high-value customer leads among America’s biggest energy buyers. Engagement with the client’s social media accounts increased 60%, and the follower rate doubled.