Case Study
Gaining recognition for investments in cleaner manufacturing
A leading American manufacturer had been operating for over 100 years. Only recently, however, had it become technically feasible to produce its core products with dramatically reduced environmental impact.
To remain competitive, the company needed to innovate and market cleaner products. That meant major investments in new manufacturing infrastructure and an overhaul of its communications strategy.
In 2022, one of its factories in the southern US became the first in North America to receive the world’s most demanding environmental certification in its sector.
Two years later, the company reached another milestone: launching the world’s first product of its kind to meet a new international standard for environmental sustainability.
This success was built not only on internal operational improvements but also a sustained effort to upgrade its supply chain.
We supported the company in launching the new product at New York Climate Week.
We crafted messaging, fact sheets, and digital materials, and – at a time of political sensitivity – secured high-impact, exclusive coverage with Bloomberg News. This helped reach investors and corporate buyers with a credible message.
We later accompanied the client to the World Economic Forum in Switzerland, where business and government leaders responded enthusiastically.