Case Study
Building credibility for a first-of-its-kind BECCS project
A North American company specializing in carbon dioxide removal (CDR) and carbon capture and storage (CCS) was preparing to launch a pioneering bioenergy with carbon capture and storage (BECCS) project in partnership with an Indigenous-owned sawmill.
The project’s level of geological technicality and opportunity demanded communications that could translate complexity into stakeholder confidence – with the intention to improve the company’s credibility through visibility and establishing trust.
The launch required a refreshed brand identity and communications strategy that would position them as credible leaders in project development and high-integrity credit generation.
We partnered with the team to redefine how they presented themselves to investors, regulators, communities, and the media. Our approach:
- Established market positioning through comprehensive competitor and landscape analysis that identified clear differentiation opportunities.
- Aligned voice and vision through an in-person workshop that built consensus on messaging, identity, and strategic direction.
- Built stakeholder confidence with a new visual identity and public profile that conveyed technical credibility and operational maturity.
- Enabled streamlined communication through new web content, educational materials, and tailored messaging that translated complex topics for investors, regulators, and Indigenous communities.
The brand and messaging refresh shifted perceptions – moving the company’s reputation from that of a technical consultancy into a CDR pioneer with the credibility to operate at scale.
Armed with a clear identity, compelling, evidence-based messaging, and professional communications tools, the company was equipped to secure investment, navigate regulatory discussions, and build community and media support for its next phase of growth.