Case Study
Building a global solar brand ahead of a trade sale
We supported a pioneering solar company across the US, Canada, Europe, and Asia-Pacific, guiding its business transformation from a manufacturer into a credible global project developer over a five-year period. This repositioning strengthened its reputation and ultimately helped secure a successful sale of its portfolio to a major international investor.
Our work combined risk and reputation management with proactive storytelling during project construction across multiple countries. We:
- Orchestrated all news announcements and thought leadership activity guiding a cohesive global narrative.
- Elevated executive profiles to enhance credibility with investors and partners.
- Navigated sensitive communications challenges during international project delivery, protecting reputation and maintaining stakeholder trust.
- Generated standout stories, including a viral campaign around a solar farm designed in the shape of a heart, securing coverage in thousands of publications worldwide demonstrating sustainability stories can capture the imagination.
The campaign established the company and its leadership at the center of the global renewables conversation, reinforcing its role as a pioneer in the energy transition.