Case Study
Brand building for greener buildings
A UK-based non-profit, set up ten years ago, aimed to encourage the real estate sector to invest in reducing the environmental footprint of its building stock.
It had attracted tens of thousands of members, but the organization wanted to deliver more impact. So having reviewed their business strategy, they wanted a new look for their brand.
The environmental footprint of a building is complex, but our new visual identity made the idea of greening buildings relatable and visually engaging.
We designed it to be usable by anyone in marketing in the client’s huge, international network – no matter their design capability. This would help avoid brand fragmentation – a common occurrence in internationally-dispersed organizations.
The resulting brand conveyed a level of authority, expertise, and humanity to a broad audience – from academics and government officials to developers and local councils around the world.